Learn How to Build an Art Business That Actually Works

 

Learn the proven strategies professional artists use to price, market, and sell their work. From the creators of Acrylic University

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THE PROBLEM

 

You've spent years developing your craft. You can paint. You can draw. You can create beautiful work.

But when it comes to actually selling your art?

  • You have no idea how to price your work
  • Social media feels overwhelming, and you don't know what to post
  • You've tried setting up a website, but it's collecting dust
  • You don't know if you should do commissions, galleries, art fairs, or all of the above
  • The "business side" of art feels intimidating, and you're making it up as you go
  • You watch other artists succeed and wonder what they know that you don't

Here's the truth: Talent alone doesn't pay the bills.

The artists making a living from their work aren't necessarily more talented than you. They understand the business fundamentals that no art school teaches.

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THE SOLUTION

 

Foundations of a Successful Art Business is the comprehensive business education you never got in art school.

This isn't theory from someone who's never sold a painting. This is battle-tested, proven strategies from 5 professional instructors who have built sustainable careers and collectively taught tens of thousands of students.

You'll learn:

 

✓ How to price your work using actual data (not guesswork or imposter syndrome)
✓ How to market and sell your artwork using social media
✓ How to handle commissions from inquiry to delivery without getting burned
✓ How to build a website that actually converts visitors into buyers
✓ How to navigate galleries, art fairs, and online platforms strategically
✓ How to peacefully handle the legal and tax side of being a professional artist
✓ How to ship your work safely and professionally
✓ How to photograph your art like a pro (even with just a smartphone)

 

This isn't just another course. It's the business blueprint that will change how you approach your art career.

 

Unlike other art marketing programs, we don't focus on one tip or gimmick. We give you a complete system.

 

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What Others Are Saying:

★★★★★

"Justin was so well prepared and went through his process in a relaxed focused manner. Until I get going on the spread sheet I have no suggestions, just thrilled to be able to see a mathematical model to create a tool to implement and support successful growth."

Beth O.

Foundations of a Successful Art Business

★★★★★

"I was on the fence then...but the content has exceeded my expectations. It's loaded with practical advice and technical step-by-step. Discovering the power of Chatgpt was almost worth the price of admission for me. And I like how it's presenting more than one approach. Can't wait to go the rest of the content! "

Anonymous

Foundations of a Successful Art Business

★★★★★

"Justin provides an amazing method for tracking your inventory, your sales, and other artists' data. I found this to be very helpful in determining not only how to price my pieces but whether or not I need to adjust my prices based on what is going on in my market currently. This was a super helpful class! "

Nancy H

Foundations of a Successful Art Business

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What's Inside:

How to Think Like a Thriving Artist w/Justin Vining

Mindset shifts on vulnerability, storytelling, craftsmanship, community, and momentum for professional artists.

How to Build a Thriving Art Business w/Justin Vining

Data-driven business strategies covering pricing, branding, buyer bases, and sustainable growth for selling artists.

The Artist's Guide to the Digital World w/Peter Stout

Complete digital marketing toolkit including Instagram, YouTube, video creation, email marketing, AI, and online platforms.

BASICS: How to Price Your Artwork

Learn data-driven pricing methods using real market data, square inch calculations, and professional strategies.

BASICS: How to Ship Your Artwork

Learn packaging techniques, shipping carriers, international logistics, and creating exceptional unboxing experiences.

BASICS: How to Photograph Your Artwork

Professional photography techniques for artists using smartphones or cameras to capture high-quality artwork images.

BASICS: How to Build a Website

Create a beautiful, professional artist website that converts visitors into collectors and builds your brand online.

BASICS: How to Do Commissions

Proven frameworks for managing custom painting projects that ensure client satisfaction and artist success.

BASICS: Working With Galleries

Insider perspectives on gallery relationships, when to work with them, and alternative strategies for selling art.

BASICS: Legal and Taxes

Essential legal structures, tax obligations, deductions, and business fundamentals every professional artist needs.

BASICS: Art Fairs and Festivals

Complete guide to finding, applying for, and succeeding at art fairs from sourcing to portfolio preparation.

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BONUS Pre-Sale Exclusive: THE 6-WEEK LIVE FOUNDATIONS CHALLENGE

 

If you join during the pre-sale, you get access to an exclusive SIX-week LIVE event:

6 LIVE EVENTS with the instructors (February-March 2026)

  • 6 weekly sessions (Starting Feb, 2025 - details TBA)*
  • 1.5-2 hours each session
  • Watch curated course material together LIVE
  • Ask questions directly to the instructors
  • Get personalized feedback on your specific situation
  • Join a cohort of artists implementing these strategies in real-time
  • Build accountability and momentum with live community support

This is the difference between consuming content and actually implementing it.

These live events are ONLY available to pre-sale buyers. If you wait until February when the course officially launches, you miss this entirely.

Pre-sale window: December 8-15, 2025 only

*Replays available

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Meet Your Instructors

Here's the reality - building an art business is a very subjective process.

What works for one artist, might not work for another.

That's why we're working with 6 artists and instructors with decades of combined experience.

You'll get to hear each of their unique perspectives on how to build an art business.

Justin Vining

A professional artist since 2010, Justin Vining has sold thousands of paintings to collectors all over the world. Learn the data-backed approach Justin used to build Indiana's biggest art business

Jennifer Bowman

Jennifer Bowman has been a professional artist for over 20 years. Learn from Jennifer Bowman as she shares 15+ years of experience finding, preparing for, entering and selling at art shows and festivals

Angela Bandurka

Angela has been a professional artist and instructor since 2008. Learn from her wealth of expertise on how to price your artwork, how to build a professional website, and much more

Peter Stout

Peter has been working in online business for 7+ years and helped start the platform Acrylic University. Learn how to master social media platforms, create video content, ethically leverage AI for your art business, how to stay safe online and much more

With Contributions From Jed Dorsey and Dianna Shyne

 

Jed and Dianna have a combined 50+ years of experience working as professional artists. Both of them are founding instructors at Acrylic University. Hear from them as their share their perspectives on commissions, shipping your artwork, working with galleries and more

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Make 2026 The Year Your Art Business Thrives

Foundations of a Successful Art Business

$499

All courses release February, 2026

 

Valued At: $999

Today's Price: $499

  • LIFETIME ACCESS to all of the below 
  • BASICS Course #1: How to Price Your Artwork
  • BASICS Course #2: How to Ship Your Artwork
  • BASICS Course #3: How to Photograph Your Artwork
  • BASICS Course #4: How to Build a Website
  • BASICS Course #5: How to Do Commissions
  • BASICS Course #6: Working With Galleries
  • BASICS Course #7: Legal and Taxes
  • BASICS Course #8: Art Fairs and Festivals
  • INTERMEDIATE Course #1: How to Build a Thriving Art Business - Justin Vining
  • INTERMEDIATE Course #2: How to Think Like a Thriving Artist - Justin Vining
  • INTERMEDIATE Course #3: The Artist's Guide to the Digital World
  • Pre-Sale ONLY Bonus: Six-Week LIVE kickstart class with the instructors, starting February 2026
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